The Art Buyer’s Test
10 Questions I Ask Before Hiring a Photographer for a Major Campaign
Discover the questions agencies quietly ask about photographers before awarding major campaigns — and see how your business measures up.
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No spam. Just occasional insights on marketing and positioning for photographers
Your Portfolio Is Not Enough
Most photographers believe that the strongest portfolio wins the job.
But when creative teams review several excellent portfolios, talent is rarely the deciding factor.
The photographer who gets hired is the one who looks like the most professional, reliable and strategic partner.
The Art Buyer’s Test reveals the ten questions agencies ask when deciding who to trust with major campaigns.
Inside This Guide
In this short guide you will discover:
• The 5-Second Test agencies use when they land on your website
• The signals that show whether you are a specialist or a generalist
• How art buyers judge professionalism and reliability
• The marketing signals that make photographers look like a safe pair of hands
• The critical question that answers “Why should we hire you?”
This Guide Is For Photographers Who:
• Want to work with agencies and commercial clients
• Have strong creative work but struggle to win bigger campaigns
• Want to understand how art buyers really make decisions
• Are ready to position themselves as strategic creative partners
About Christine Saunders
Christine Saunders is a Senior Art Buyer and Marketing Consultant for professional photographers.
After reviewing hundreds of photographers for major commercial campaigns, she now helps photographers understand how agencies evaluate creative partners — and how to position themselves to win the work they deserve.
Ready to take The Art Buyer’s Test?
Download the guide and see how your photography business appears from the agency side of the table.
A Quick Self-Check
When someone lands on your website, can an art buyer instantly answer:
• What you shoot
• Who you shoot for
• Why they should trust you
If not, this guide will help you close that gap.
